Located on the equator, Laikipia County is found in the Great Rift Valley and is among the smallest in Kenya with an area of 9,462 square kilometers.  Laikipia which means treeless plain in the Maasai language is a vast plain where different kinds of wildlife, including the big five roam freely on the range lands of Laikipia.

The Laikipia Plateau offers something a little different to other Kenyan safari experiences. Instead of national parks, Laikipia is sprinkled with community-run conservancies, most of which offer incredible wildlife viewing, great scenery, and luxury tented camps and lodges, all combined with commercial cattle ranching. This is prime Big Five territory, with the conservancies among the best places in Kenya to see rhino. Laikipia is also home to many indigenous communities, including the Laikipia Maasai and Samburu.